The folks here at Stutterdot Design are into music big-time, in both playing, composing and of course listening. It was a great pleasure to have participated in the concept and design for the Number 7 Records website. This is a new music licensing company headed by Jay Stollman: musician, vocalist, and award winning composer of TV & Film music. His TV credits include NBC’s TODAY SHOW, HBO’s SEX & THE CITY, 48 HOURS, CBS EARLY SHOW and AMERICAN PICKERS to name a few. Jay has received the CINE GOLDEN EAGLE Award, The MOBIUS Award and the NEW YORK FESTIVALS Award for his work on NBC's Today Show.
The Stutterdot approach to this website (logo design by Penny Yates) was to combine grit with hi-tech. Our first meeting with Mr Stollman really defined the level of professional design needed to support and match his knowledge of 'music' and the business sense needed to promote and sell it. Creative Director Paul JM, mentioned tube amps with cloth grills and chrome to pay tribute to Jay's history in the business, but it had to be competitive in today's world as well. The main function of this portal is to get people to hear and buy the music. And the call to action states that loud and clear.
The structure and functionality needs were established first. The embellishments grew from this organically. We feel the dark foundation with bright neon orange and green text and accents evoke emotion with excitement. The vintage amp-style knobs were created in Swift3D, a vector based 3D program mostly used with Flash. Photoshop then kicked in with some nice definition. The final result is exactly what we had envisioned.
Thank you
