Stutterdot Design's conceptual campaign to promote New York's theatre, Blueberry Pond's new play, HONG KONG*, proved very successful in ticket sales and attitude.Blueberry Pond Theatre Ensemble, located in Ossining, NY has been in development for about 3 years. Hong Kong (Nov 2 - Dec 2) has had an amazing attendance for this great theatre whose main stage plays are written, performed and directed by the members.
Stutterdot approached the job with asking a few questions: What is the story synopsis and who is the protagonist. In other words, who should the audience be following? Now knowing that it dealt with corporate backstabbing and deceit, I decided to create the title to abstractly represent a skyline as opposed to Asian lettering: the title already tells you that most likely it has something to do with Hong Kong. I then photographed the lead actor (protagonist), suggesting to the audience to follow her actions; give them an anchor.
Next: The Tag Line. This is something I feel very strongly about. A play on words - or rather, off words, like say the event title, works best for most situations. Again, considering the theme of the play and in this case, location, I chose 'The SIN Rises In The East'. The function here is to create curiosity and not say what the story is about. Other promotional materials such as e-mail blasts and websites will give a brief synopsis, so the tag line should be brief and in some ways demanding.
All imaging was done with the use of Illustrator and Photoshop, having the only actual photo being the woman's face; no money was laid out for stock photography. This led to an affordable yet very effective and professional campaign.
* Hong Kong - written by Lloyd Pace - directed by Forest Hamilton
please visit http://www.blueberrypond.org/
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